Posts Tagged ‘fitness’

A Low-Cost Revenue Source

Wednesday, July 18th, 2012

Many health clubs find that much of their new membership sales may be credited to member referrals. With this in mind, the prospect pool for referrals is significant. In addition to the number of prospects that this pool represents, the quality of these referrals will likely be the same caliber as the referring members. (more…)

Motivating for Success

Thursday, July 5th, 2012

There’s no doubt that motivation is key to exercise adherence. All of us have internal and external motivators. Our internal motivators consist of such things as personal goals, like fitting into that cocktail dress and achieving that ever-sought-after muscle definition, or lifestyle goals, such as making exercise a substitute for a bad habit like smoking or just plain laziness. To help us stick with exercise, fitness professionals can often influence our internal motivators, and even help us to identifywhat they may be, but they can even better influence our external motivators — those things that keep us going in the moment, while we’re actually exercising. These motivators include instructors whose example and enthusiasm make us finish the class and return for another, or the music to which we’re listening that keeps us running one more mile and then another and another. (more…)